The very best web pages are both welcoming AND persuasive.
There’s a method to writing your webcopy that can convert your readers without sounding too shouty or cringey.
Whether you want prospects to contact you for more information, opt-in to your newsletter or nip over to your Facebook page to see your latest update, I write your web pages with your goals and your voice in mind.
MAKE YOUR BRAND THE AUTHORITY
Well researched, quality information offered free on a regular basis makes your business the ‘go to’ authority in its field. This builds trust – which will turn your readers into new customers.
So if you want your customers’ ongoing business, your brand has to get cosier with them to earn their trust.
Advertising a sales message on its own is not enough. You need to give away good advice and stories to entertain and inform.
Yes – just give it away! There’s plenty more where that came from and they’ll love you for it.
In short, your business needs to start publishing.
There are so many different forms of sharing your content online: ebooks, email marketing, newsletters, blogging, ezines – and the list of social media options is about as endless as cyberspace.
Once we’ve talked about your needs, I’ll advise a unique, cohesive, powerful and cost effective mix of elements that will help to get your brand talked about and remembered.